Our Philosophy

West End Mazda’s corporate vision comprises three elements: Vision, Passion and The Mazda Way.


To create more value, excite and delight for our customers through providing the best guest experience and service in the Australian automotive industry.


With passion, pride and speed, we actively communicate with our guests to understand the wants and needs of our guests, thus allowing us to build in better Guest Services Experience that exceed their expectations every time they visit our dealership.

Values – We at West End Mazda value integrity, customer focus, creativity and efficient.

We do this though our highly motivated people and team spirit within us.
We positively support our local communities via sports sponsorship, prize giveaways and donations to The Mazda Foundation.

Guided by these values, we provide superior rewards to all people associated with West End Mazda.

The Mazda Way

In 2004, Mazda Australia launched the initiative called the Mazda Way.
As a leading dealer for Mazda Australia we also adopted this Philosophy within our business.

The purpose of the Mazda Way is to encompass the interests of customers, business partners, local communities and future generations. The Mazda Way summarises the perspectives that are vital for every Mazda employee to bring to work every day.
There are seven Guiding Principles that outline the Mazda Way:

  • Integrity
  • Basic and flawless execution
  • Continuous improvement (Kaizen)
  • Challenger spirit
  • Self-initiative
  • Mutual and collaborative learning (Tomoiku)
  • One Mazda